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	<title>Comments on: UK journalists say social media more important than ever (the real story of Cision&#8217;s study)</title>
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	<description>This is the Blog of Adam Parker on numbers and relevance</description>
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		<title>By: Joanne Mallon</title>
		<link>http://www.showmenumbers.com/measurement/study-uk-journalists-say-social-media-more-important-than-ever/comment-page-1#comment-49980</link>
		<dc:creator><![CDATA[Joanne Mallon]]></dc:creator>
		<pubDate>Tue, 10 Feb 2015 15:06:59 +0000</pubDate>
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		<description><![CDATA[Well that&#039;s a relief, considering I&#039;ve just written a book about social media for journalists. I think that with the number of journalists now adding social media management to the services they offer clients, it&#039;s more recognised than ever as an essential and definitely not optional skill.]]></description>
		<content:encoded><![CDATA[<p>Well that&#8217;s a relief, considering I&#8217;ve just written a book about social media for journalists. I think that with the number of journalists now adding social media management to the services they offer clients, it&#8217;s more recognised than ever as an essential and definitely not optional skill.</p>
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