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	<title>Show me numbers &#187; lehman brothers</title>
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	<description>This is the Blog of Adam Parker, Chief Executive of RealWire</description>
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		<title>A grade 3 back and sides and a trim on top</title>
		<link>http://www.showmenumbers.com/economy/a-grade-3-back-and-sides-and-a-trim-on-top</link>
		<comments>http://www.showmenumbers.com/economy/a-grade-3-back-and-sides-and-a-trim-on-top#comments</comments>
		<pubDate>Tue, 16 Sep 2008 19:08:03 +0000</pubDate>
		<dc:creator>AdamParker</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Housing market]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[lehman brothers]]></category>
		<category><![CDATA[media language]]></category>

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		<description><![CDATA[That’s what I ask for when I go to get my haircut – next one is due on Friday as it happens. Lee, who cuts my hair, understands what I mean by a “trim”. I don’t walk out looking like I’ve just been scalped &#8211; I have little enough hair as it is  
With [...]]]></description>
			<content:encoded><![CDATA[<p>That’s what I ask for when I go to get my haircut – next one is due on Friday as it happens. <a title="Alpha Male Grooming" href="http://www.alphamalegrooming.co.uk/" target="_self">Lee</a>, who cuts my hair, understands what I mean by a “trim”. I don’t walk out looking like I’ve just been scalped &#8211; I have little enough hair as it is <img src='http://www.showmenumbers.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>With all the <a title="Lehman Bros collapse" href="http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article4761892.ece" target="_self">excitement</a> yesterday over <a title="Lehman Brothers website" href="http://www.lehmanbrothers.com/" target="_self">Lehman Brothers</a>, the announcement that China was reducing interest rates got a little lost in the mix. The announcement was significant though as it represents China’s first cut in interest rates in 6 years. The cut was 0.27% from 7.47% to 7.20%; however two pieces of media coverage described this change in very different ways. The BBC described the change as a “<a title="China trims interest rates - BBC" href="http://news.bbc.co.uk/1/hi/business/7616551.stm" target="_self">trim</a>”; however The Times view was that China had “<a title="China slashes interest rates - Times Online" href="http://business.timesonline.co.uk/tol/business/economics/article4761005.ece" target="_self">slashed</a>” rates. Now I don’t know about you, but if my bank told me that my mortgage interest payment had fallen by 3.6% (0.27%/7.47%) I wouldn’t really consider it had been slashed.</p>
<p>The serious point here is that in my experience the language that is used in reporting economic and financial matters can sometimes suffer from a lack of consistency. Share prices “<a title="Daily Mail - FTSE plummets" href="http://www.dailymail.co.uk/news/article-1033155/Black-Tuesday-FTSE-plummets-bank-shares-tumble-Britain-faces-recession-months.html" target="_self">plummet</a>” when the fall is a little over 1%, house prices “<a title="Daily Express - Property prices slide" href="http://www.express.co.uk/posts/view/58278/Property-slide-in-double-figures" target="_self">crash</a>” when they fall 2%, but oil prices only “<a title="BBC - Oil falls $5 a barrel" href="http://news.bbc.co.uk/1/hi/business/7616980.stm" target="_self">fall</a>” when they reduce by 5%.</p>
<p>The lesson this has taught me though is if I ever need to get a haircut anywhere else I need to check first if the person about to cut my hair ever reads The Times!</p>
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