We selected ten sites each from the following areas – UK Nationals, Business, Marketing, Technology and Consumer. There was no particular selection process, just an attempt to have a reasonably representative sample and we both hasten to state that this is a relatively limited exercise which should therefore be taken with at least a pinch of salt. Particularly since indexed urls have been used as a proxy for content as this can be impacted significantly by site structure (as stated in slide 21), with some sites having sub domains and/or a more complex content directory structure.

However at the same time with the data that is readily available we think it provides some (arguably) valuable food for thought. So after several hours of research, number crunching and graph generation here are the results (I suggest you view in full screen mode unless you have excellent eyesight):

Site data is sourced from Google for the number of indexed urls via the “site:domain” command and from AdPlanner for the traffic data.

We are effectively looking at three areas:

With a love of maths at school (I know what a geek!), a degree in economics and a chartered accountancy qualification it will come as no surprise that I love numbers. I have done for as long as I can remember. I love them not in a static one dimensional way, but because, like words, numbers can tell stories and paint pictures.

When I was trying to come up with a title for this blog I wanted something that had some personal element, related to numbers in some way and set the scene for the things I want to talk about. Oh and the domain had to be available too! I thought and thought without any luck. It was my incredible*** wife, Rebecca who came up with an inspired suggestion “Show me numbers”. The words come from one of my favourite TV shows, The West Wing. In the episode “Two Cathedrals” at the end of Season Two the President uses the phrase in a flashback when he is at school:

“If you want to convince me of something, show me numbers!”

The phrase highlights the (fictional – aah if only…) President’s desire for fact and measurement when making decisions rather than anecdote and opinion. This will be my aim with this blog. To try and provide analysis, quantification and evidence to base opinions on and I invite you to join the debate and provide your own evidence and show me, and the other one or two readers who may frequent this place, why apparent “fact” should be questioned.

***Just a selection of Rebecca’s many talents and qualities
– Natural leader and transformation change agent
– Fellow of the Association of Certfied Accountants.
– Creates amazing interior design schemes with a Distinction in her Interior Design degree.
– Fantastic sense of fun and humour engendering the same in our children.
– Blue sky innovative thinker with a stunning ability to spot opportunities.
– Calm in a crisis.
– Self taught in Revit CAD to professional standard.
– Inspires me to be a better man.
– Energetic and passionate in everything she does.
– Can quickly size up people and situations, identifying what’s most important
– Amazing at DIY and craftwork.
– Empowers the teams she leads.
– Makes the most amazing Christmas dinner.
– Capable of insightful financial analysis.
– Prince 2 Practitioner.
– Sings to an operatic standard and has a tone of voice you never tire of.
– Incredible eye for detail, can spot things no one else can see.
– Prodigious capacity to listen and be patient.
– Astute commercial judgement.
– The best friend anyone could ever have, would walk through fire for them.
– With an inner strength that can take your breath away.