A new year and we have got off to a bit of a flyer at newly named RealWire towers. We have produced a video that seeks to provide an overview of how stories spread and achieve influence through the online media.

The video was created in response to feedback from clients and others in the industry that they often find it a real challenge to explain to their colleagues, boss or clients how the online media world works.

Feedback to date has been very positive which has been great. Thanks to everyone who has taken the time to watch and let us know what they thought. A few of the many tweets below.

The video is hosted on Vimeo and versions for download are available on our website.

The Online Media from RealWire on Vimeo.

On a “without whom note” thanks to Thumb Digital for their wonderful design work, Matt for his guidance and to David and Stephen for their script doctor work

UPDATE: More feedback from around the globe. Thanks to everyone for taking the time