This is a blog about the power of numbers and analysis with particular focus on the online, PR, and general economic worlds. More details about why “show me numbers” can be found here.
I am Data Chef and creator of Lissted, the influencer discovery and listening platform and Chairman of media intelligence company, RealWire the UK’s leading innovator in media relations tools. RealWire introduced the Social Media News Release to the UK in 2007, introduced the first relevance targeting system PRFilter, in 2010.
I was a member of the CIPR’s Social Media Panel and contributed chapters on modernising media relations and online influence to its ‘Share This’ series of books. More recently I became a founder member of the ICCO Innovation Panel.
A Chartered Accountant by training I’m always pleasantly surprised that I’m regularly asked to speak about online communications and influence. Perhaps those Monty Python guys weren’t completely on the money!
I live in Newcastle upon Tyne, in the north east of England.
Contact me at firstname.lastname@example.org or on Twitter @AdParker
NB The thoughts and opinions expressed on this blog are my own and not necessarily of my employer, clients or almost certainly anyone else.