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Recent Posts

Is Twitter’s R&D a case of flogging a dead (race) horse?
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@London2012: golden social media assets going to waste
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Another “If I was Jack” post: Top 3 things Twitter needs to do to stay relevant
A tiny fraction of real conversation is analysed by social media monitoring tools
Metrics are vanity, insights are sanity, but outcomes are reality
Twitter may end up being “wot won it”, but perhaps not for the reason you think
A cautionary tale of social media statistics

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